Lauren Rivera 
In this Mile Square city, every storefront is full of history. Businesses that occupy a space today may not have been there a decade ago, just as the ones before them replaced other businesses that once called that space home. Pour Amour, which originally took over the location of Empanadas Cafe in 2021, closed its 123 Washington Street location in mid-February, making room for local franchise Forum Coffee to take its place. On Monday, March 24th, Forum Coffee officially opened the doors to its new Hoboken location, now serving coffees, teas, and treats from the Washington Street storefront. Read on for what we know about Pour Amour’s closure and the new Forum Coffee shop in Hoboken, New Jersey.
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The Details
Pour Amour, Hoboken’s first pour-over specialty coffee house, started serving the Hoboken community strong brews and sweet treats in July 2021. After nearly four years, on February 13th, 2025, Pour Amor announced its permanent closure on Instagram.
“[We] wanted to thank each and every one of you who supported our business through these last 4 years,” the caption reads. “We will never forget the memories and great energy we shared with this community.”
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Owners Massimo Aronson and Nico Aronson shared with The Hoboken Girl that their “careers have led them elsewhere, and with a great offer on the table, [they] felt it was time to move on.” They continued, “thank you for being a part of the Pour Amor family.”
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Though we bid farewell to Pour Amor, this storefront will continue serving up coffees for commuters. On February 14th, New Jersey-based coffee chain Forum Coffee officially took over the space. This business, which has other establishments in East Hanover and Livingston, plans for seven more openings this year, with its new Hoboken location being its first acquisition of 2025.
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The space was open under the name Pour Amour Powered by Forum during the transition period and briefly closed for renovations. As of Monday, March 24th, the shop reopened as Forum Coffee, per an Instagram post from the team.
Upon its official opening, Hudson County locals can now enjoy all kinds of lattes, cappuccinos, seasonal drinks, cold brews, tea, and fresh juice. Among other treats, Forum Coffee also serves egg sandwiches, quiches, organic bone broth, pastries, shakes, and soft serve.
About Forum Coffee
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Forum Coffee is a business that specializes in all things treats. From lattes to matcha to its signature treats like cannolis, carrot cake, and chocolate chip cookies, New Jersey locals can find everything under the sun at this spot.
To bring NYC-style coffee renaissance to the Garden State, Forum Coffee has opened locations in East Hanover, Livingston, and now Hoboken since its conception. Being born and raised in Essex and Morris County, the founders of this coffee shop plan to “quickly [expand] throughout the Essex and Morris County area…and eventually beyond to give New Jersey the coffee experience it deserves,” as per the business’s website. In just 2025 alone, Forum Coffee has made plans to open a location in Bloomfield, Cedar Grove, Chatham, Denville, Nutley, Springfield, and West Orange.
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