Isiah Christie 
Crumbl Cookies, a cookie bakery chain with locations in New Jersey, has recently announced that its Jersey City location has permanently closed. Located at 318 Grove Street, the location has shut down as of Saturday, January 3rd. Keep reading to learn about Crumbl’s closure in Jersey City + what it means for the chain.
^the sign posted on the exterior of Crumbl in Jersey City
Crumbl Cookies in Jersey City Closed + What it Means
Crumbl Cookies is a nationally-known gourmet cookie brand that has over 1000 locations in the United States and North America. Aside from its US locations, there are also two Crumbl outposts in Puerto Rico. It is best known for its freshly-baked cookies, with flavors rotating weekly. The store has a lineup of six different cookies each week — options include tres leches cake, chocolate peanut butter pie, key lime pie cookie, semi-sweet chocolate chunk, chocolate cake batter, wafer featuring Kit Kat®, iced oatmeal, and cookie dough bites. The weekly specials have become a social media favorite, with discussion forums, fan sites, and reviews about the new and upcoming flavors. It has also been known for its numerous celebrity collabs and viral TikToks, so this news in Jersey City comes as somewhat of a surprise.
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The Jersey City location at 318 Grove Street was widely anticipated: HG first reported on its opening in July 2024. It opened in February 2025. This marks less than a year of operation for the location, which opened in February of 2025.
As of January 3rd, 2026, the Grove Street location is now shuttered. Details on why the location closed are not available, but it aligns with a nationwide trend of Crumbl locations shutting down: locations in 11 states have closed recently. However, there are still several Crumbl locations for fans in the North Jersey and Jersey Shore areas, including Union, Clark, North Brunswick, and Holmdel. It’s worth noting this comes the same month as national, VC-backed chain Sprinkles Cupcakes announced its permanent closure of all stores.
There is no information on plans for the now-vacant space, but we will update this article as we receive more information.
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