The Hoboken Girl Team 
In cities like Hoboken + Jersey City, there are small businesses to support on every street locals turn on. The Hoboken Girl has compiled a list of Black-owned businesses to support locally for easy access and reference. From Chopped chefs to celebrity manicurists to workout gurus and beyond, there are so many amazing entrepreneurs in this area. Here’s the list of Black-owned businesses in Hoboken + Jersey City to support today and every day.
Please note: We’ll add to this list at any time; no one was left out intentionally. Please email [email protected] to suggest additions to the list.
Hoboken
As U Wish Nail Spa | 319 Willow Avenue, #1
Skyy Hadley started As-U-Wish Nail Spa in Hoboken as a haven for beauty. She’s a celeb manicurist and esthetician and fulfilled her lifelong dream of owning a salon in Hoboken. Skyy has developed an all-natural exfoliating cream for the bikini area and does a variety of services, including hair removal and eyelash extensions, at her salon.
Read More: LGBTQ+-Owned Businesses to Support in Hudson County
The Basement Hoboken | 114 Washington Street
The Basement Hoboken is a private personal training spot and fitness center. It is owned by resident Alain Jean, a personal trainer with over 18 years of experience in functional movement screening, prenatal and postnatal, TRX, kettlebell, strength training, and more.
Chrissy The Crystal Indigo | 423 Washington Street
Chrissy Kizer (a.k.a Chrissy The Crystal Indigo) is a spiritual mentor and healer who opened her metaphysical shop in Jersey City in November 2024. The purpose of Chrissy’s business is to help people connect with their inner selves to find peace. Guests can expect services like energy healing, aura photography, mediumship, and goods like crystals, books, herbs, and more.
Culina Health | 720 Monroe Street, Suite E-512
Vanessa Rissetto and her team of dietitians work tirelessly to help locals (and celebs!) get on track with their eating habits and lifestyle. She also shares the latest findings from the science of nutrition, as well as some delicious tips and recipes, on her Instagram. Culina Health is a personalized nutrition platform to help you prioritize the way you want to live.
Double Dough | Hoboken
Jordan and Joelle Hernandez, twins, media moguls, book authors, and team members of The Hoboken Girl, make delicious and creative sugar cookies from scratch and take custom orders throughout Hudson County. More info here.
Iron Body Fit | 104 Hudson Street, Floor 5
Iron Bodyfit is an “EMS training franchise.” EMS stands for Electrical Muscle Stimulation. This business has locations in New York City, Florida, Canada, Australia, Africa, and various European countries. The Hudson Street location is the first New Jersey site. Franchise partners Dellavone Taylor-Lewis and Briana Holdip run the Hoboken studio.
Issyra Gallery | 300 Observer Highway C
Issyra Gallery is an art gallery located on the ground floor of the Neumann Leather building. Issa displays his own paintings, with sprinkles of ancient African-inspired sculptures he has collected over the years. He viewed the room itself as his canvas and transformed the floors and walls into a permanent art installation, creating an ideal backdrop to frame his pieces.
Ken Pilates | 706 Grand Street
Ken Pilates is owned by Kennyth, who is a private Pilates instructor and personal trainer. Locals can train with him at his private studio in Hoboken with a program designed for individual needs, including starting fitness, overall toning, high-impact workouts, and post-rehabilitation.
Lucas Dental | 232 Bloomfield Street
The team at Lucas Dental provides comprehensive dental care ranging from preventative care, cosmetic dental care, and implant restorative procedures, as well as basic and advanced restorative dental care. Founded by Dr. Lucas, patients can also explore options for extensive Invisalign services to correct a range of dental malalignments at this dentist.
Stop Crying Studios | 564 1st Street A
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Stop Crying Studios is run by International Master Coach, Jon P, a master-level personal trainer and certified nutritionist. Classes feature boxing, kickboxing, personal training, and yoga. Students can attend class in the studio or join via Zoom. Learn more about him here.
Village Dispensary | 516 Washington Street
Photo Credit: JMartinVisuals
Village Dispensary is owned by is owned by Al Harrington, an Orange native and a 16-season NBA veteran. Village Dispensary is part of Al’s company Viola Brands, named after his grandmother who used cannabis to alleviate pain from glaucoma and diabetes. Viola was founded in 2011, and is the first black-owned multinational cannabis brand, with products sold in Canada and the UK.
Jersey City
Àbákẹ́ Books + Cafe | 2 Webster Avenue
Àbákẹ́ Books + Cafe is a new bookstore, coffee shop, and event venue opening in the Heights neighborhood in June 2025. This space, which will act as a “one-of-a-kind fusion of literary passion and distinctive coffee flavors,” as per its website, is owned by Jacquees (Peace) Thomas. Peace is a Jersey City resident, writer, and creator of “BLK LIT,” a podcast surrounding black literature.
Art Meet Chaos | Jersey City
Art Meet Chaos is a custom-designed jeans company based out of Jersey City. The owner and designer, Donwan Harrell, is a denim artisan who turns his jeans into art, with custom drawings and designs.
ButACake | Jersey City
Founded in 2016 by Matha Figaro, ButACake has been baking butter cakes, along with infused baked goods and meals for adults seeking alternative cannabis consumption through food.
Be the Difference Clothing | Jersey City
Be the Difference Clothing is a clothing line started by Joy W., established in August 2013. Her clothing line consists of designs or sayings meant to inspire and encourage the wearer and those who see them. She is also a public speaker, hosting workshops around various topics, and embodies her movement daily.
Carolyn’s Soul Food | 76 Orient Avenue
Carolyn’s Soul Food is — you guessed it — the ultimate delicious comfort food, created in 2008 and located in Jersey City. Get more info here.
Chariot Auto Repair | 71 Coles Street
Chariot Auto Repair is owned by Ricky. Rick is known locally as one of the most honest and hard-working mechanics around. The shop has been open since 1992, and its technicians can make mobile service calls as well.
Cherry’s Lounge | 102 Martin Luther King Drive
Leroy Cherry opened the Lounge in 1980, and since then, the Lounge has been a meeting spot for friends, families, and neighbors. Local sports teams and other charitable organizations have used the Lounge for fundraising opportunities. Leroy’s wife now runs the business, keeping it all in the family.
The Common Earth Co. | 99 Monticello Avenue
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The Common Earth Co. is a health, wellness, and lifestyle company serving healthy provisions and locally sourced goods. The shop is owned by husband and wife duo, Tyrone and Lisa Rose, who host a variety of community events, including health and wellness workshops and a donation-based yoga practice welcoming to all levels.
Conez Ice Cream Shop | 415 Martin Luther King Drive
Conez Ice Cream Shop serves hard and soft ice cream, and it’s known for its infamous Conez Sundaes.
The Creators Loft | 15 Wilkinson Avenue Loft 4B4
Dileiny Baron is a Jersey City-based influencer, entrepreneur, mother, wife, and founder of The Creators Loft, a sophisticated, vintage-inspired content studio designed to empower influencers, photographers, brands, and creators to bring their visions to life in an elevated way. Dileiny has over a decade of experience in content creation and influencer marketing and is proud to have built an action-driven, inspiring, and relatable brand. Dileiny’s passion for fashion and beauty has allowed her to build close, meaningful connections with locals.
DeCarlos BeSpoke | 255 Grove Street
DeCarlos Bespoke is a curated collection of handmade, custom suits as well as ready-to-wear, founded by master tailor DeCarlos Morse. DeCarlos offers a variety of menswear that cannot be replicated as it’s all from scratch. More info here.
Dollhouse Xpress | 120A Bowers Street
Dollhouse Xpress is a boutique owned by Liana Wright that sells women’s clothing and water-resistant jewelry, as well as permanent jewelry made with solid gold. All designs are made in-house or by women designers of color.
Farewell Exchange | 135 Erie Street
Farewell Exchange is an online marketplace owned + operated by Jersey City local Tonette Cochrane. It’s a free platform for people to sustainably donate + exchange clothing items. Farewell Exchange was built on a mission to extend the lifespan of recycled fashion. Locals can request a donation bag from Farewell Exchange or shop the site for secondhand fashion. Residents can shop the marketplace + learn all about how Farewell is changing the game here.
Four Fitness | 161 Erie Street + 667 Montgomery Street
Four Fitness is a Jersey City-based gym owned by Marcisco Morrison, who is a personal trainer. His gym utilizes functional training methods to engage the body’s four major muscle groups, maximizing results and efficiency.
Glim + Glow | Jersey City
Founded in 2016, Glim + Glow is a candle company owned by Tinika Green. Her candles are richly scented and crafted to accent the home and enhance the moment without overwhelming your space. With Glim + Glow candles, locals can find a scent that fits any mood. Shop here.
Golden Green Leaf Juice | Jersey City
Golden Green Leaf Juice is on a mission “to promote a healthy lifestyle and to help make your juicing experience easier and more convenient,” as per its website. The shop has options for delivery or pickup. Check out the site for all their tasty treats, juices, smoothies, boosters, + more.
Grind Coffee Shop | 293 Suydam Avenue
Mike Clark owns Grind Coffee Shop with his wife, Shane, in Jersey City. Beyond serving coffee, doughnuts, and other treats, The Grind has a General Store. More info in our article here.
Griot Cafe | 398 Central Avenue
Griot Cafe is an Afro-Caribbean coffee shop and cafe in Jersey City Heights serving delicious, authentic eats and drinks.
Harry’s Daughter | 339 Communipaw Avenue
Harry’s Daughter, located in the Bergen-Lafayette neighborhood of Jersey City on Communipaw Avenue, has made our city souls happy with a modern take on traditional island fare. This Caribbean-themed restaurant is owned by Ria and Allister, Jersey City residents who have a background in the restaurant business and Caribbean cuisine.
Independent Beauty Supply | 93 Monticello Avenue
Independent Beauty Supply is a full-service distributor of professional beauty products to licensed professionals. The specially qualified sales team and established relationships with the leading manufacturers and educators in the industry enable IBS to provide clients with the best products, professional education, service, and value.
Jerkin Chicken | 234 West Side Avenue + Food Truck
Jerkin Chicken is a family-run restaurant that serves traditional Jamaican food in a super laid-back environment. Jerkin Chicken is located at 234 West Side Ave, Jersey City, and patrons get a taste of Jamaica by ordering takeout or delivery here.
Joseph Alexander Cleaning Services | 132 Stevens Avenue
This company, owned by Joseph Alexander, provides floor cleaning services. Locals can give Joseph Alexander a call at (201) 761-9555.
Juicy City | 213 Mallory Avenue
This black-owned business, dedicated to serving clean and healthy products, sells all kinds of pressed juices, smoothies, acai bowls, and more. See more about Juicy City, including its menu, here.
Empanadas by Lady G (Food Truck) | 269 Ocean Avenue
Empanadas by Lady G is a food truck that serves up a wide variety of empanadas as well as other food items. Empanada choices include cheesy fried chicken, buffalo shrimp, vegan jerk with brown rice, black beans, + plantains, spinach artichoke, + sundried tomatoes, and many more.
Last Place Winners | Jersey City
Last Place Winners is a streetwear company founded by Jersey City native Kip Smith. Kip was inspired by his mother and grandmother, whom he watched sew when he was younger. The designs reflect nostalgic skate brands and hone in on powerful logos supporting women and the community.
Light Rail Cafe | 237 Randolph Avenue
Light Rail Cafe is an American restaurant and bar that serves classic meals like wraps, burgers, wings, pasta, tacos, as well as cocktails and coffee.
Little Milestones for Small Discoveries | 568 Communipaw Avenue
This black-owned preschool incorporates a “holistic approach of early childhood and family education,” as per the business’s website. The preschool’s curriculum is based on active, child-led, and adult-supported learning. Little Milestones For Small Discoveries actively creates an environment that focuses on exploration and discovery.
The Living Room | 277 Newark Avenue
Gift and home goods shop The Living Room opened in late summer 2021, and we’ve been fans ever since. This Black and woman-owned business focuses on intentionally sourced goods for the whole family. There’s always something new to see in store, and we like the play space for little ones to enjoy.
Maximizing Tiny | Jersey City
Shamika Lynch owns Maximizing Tiny, an interior design and organization consulting company. She helps city residents make small spaces work for them and their families. Her company’s work has turned apartments into homes all over the community. Learn more about her here.
Moore’s Lounge | 189 Monticello Avenue
Established in 1969, Moore’s Lounge has been a staple in the community for over 40 Years. Locals go for live music, including jazz performances and singers.
Myrtle + Flossie | Jersey City
Nia Reid-Allen is the owner of Myrtle and Flossie, which is an online fashion and lifestyle brand for both new and veteran moms. On her website, she sells clothing and apparel for new moms, offers support and resources for mental health, and so much more. Learn more here.
Nicole’s Caribbean Restaurant | 521 Jersey Avenue
The menu offers jerk chicken, curries, and other Caribbean staples, plus vegetarian options. Nicole’s has been a family-owned business for multiple generations, and it continues to be a staple in the Jersey City community for Caribbean dishes. Order takeout or delivery here.
The Other Side Dispensary | 36 Congress Street
Alyza Brevard-Rodriguez is a multi-talented entrepreneur, veteran, and founder of the former SW3AT Wellness at 317 Central Avenue in Jersey City and The Other Side Dispensary at 36 Congress Street in Jersey City. Alyza is devoted to breaking the recurrence of generational adversity by empowering underserved communities with ownership, resources, education, and inspiration, in addition to uplifting the LGBTQ+ community.
Pholk Beauty | Jersey City
Pholk Beauty is the brainchild of Niambi Cacchioli, an academic turned beauty activist, who works her magic in creating all-natural products that suit her combination skin. While whipping up her own beauty products, she began to think of skincare as a Diaspora Folk Beauty Culture where African-derived beauty wisdom is adapted with local ingredients. Infusing these two principles, Pholk Beauty was born. Learn more here.
Raine + River Apothecary | 299 Grove Street
Founded by Natasha, a New Jersey resident, Raine + River is an herbal apothecary for all physical and spiritual needs. Natasha has been a spiritual herbalist since 1998, specializing in creating plant medicine potions, tinctures, extracts, teas, herbal medicine, and more. At this shop, locals can find herbal remedies, skin care, men’s + women’s products, and more.
ReWAX + Unwine | 2 Division Street
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ReWAX and Unwine is a family-owned business that creates and sells handmade organic coconut wax candles and hosts candle-making classes for guests to try their hand at creating them. The candles can also be personalized: both labels and dust covers for the candles are available for guests to make their own.
Satya + Sage | Jersey City
Satya + Sage’s owner, Son-ja, believes in creating sacred space and taking time for yourself as an act of self-care. The idea for Satya + Sage was born when Son-ja realized her weekly self-care routine helped her focus on what mattered and paved the way to discovering her own truth. Her business’s mission is to encourage self-care through each product it produces. In addition to creating beautiful aromas designed to inspire self-care, Satya + Sage is committed to giving back to the community — a percentage of all profits will be donated to a non-profit that benefits underserved youth. Shop here.
Shawn’s Table | 271 Ocean Avenue
Shawn Mathis is the chef behind this neighborhood gem. Patrons will most likely find him working on the grills and courteously consenting to visitors’ requests to take photos. A Jersey City native, Shawn loves to trace the restaurant’s “origin story” to his grandparents’ kitchen. “One day my grandma told me, ‘either you go out to play basketball and have some fun, or stay in and watch me cook rice,’” he told Hoboken Girl. “I chose to watch her cook rice. And I fell in love with cooking that day.”
Suite Tee | 172 Newark Avenue 3rd Floor
With a passion for the beach, an obsession with the Caribbean, and a dream of one day living on her own island of pink sand, Tee Handley opened up Suite Tee as her haven for all beauty needs. She is also a celebrity manicurist and wax technician with a book of loyal clients at her New York City location, as well as VIP clients for the “En Suite” service in Jersey City. Her specialties are brows, waxing, and spray tans — as well as, of course, manicures. More info here.
Tara Dowdell Group | Jersey City
Tara Dowdell Group (TDG) is a strategic public relations and marketing agency with a passion for promoting organizations, institutions, and businesses that are engaged in social good. TDG’s services include community and public relations, branding and marketing, messaging and copywriting, and graphic and web design.
Tech4Results.com | Jersey City
Tech4results.com is a technology consulting firm specializing in project management, website support, and design. Its owner, Jocelyn Patrick, supports clients in the profit and non-profit sectors in telling their digital stories.
Tousled Hair Salon | 500 Jersey Avenue
Tousled Hair Salon is an Aveda concept salon, owned and operated by Rita Sanders. Rita is an amazing stylist and colorist herself, and her salon works wonders for the Jersey City community.
Vibez Juice Bar + Cafe | 82 Hutton Street
Vibez Juice Bar is a vegan eatery and cafe in Jersey City Heights at 82 Hutton Street. Opened by Medjine Altino and her husband John “Jube” Altino, it’s known for its delectable juices and savory vegan options that satisfy even the pickiest of eaters. Oh — and Wyclef Jean is known to stop by there sometimes, too. More info in our article here.
Walker’s Apothecary | Jersey City 
Walker’s is an apothecary in Downtown Jersey City owned by licensed esthetician and makeup artist Shaela Walker. Walker’s cutting-edge and traditional treatments will soothe the mind, body, and soul, and she brings each client personalized care. Having worked with celebrities and luminaries from the entertainment world, her diverse talent is uniquely suited to handle any beauty and skincare needs — including facials, simple makeup lessons, bridal packages, or her much sought-after eyebrow design, as we as her custom-blended line of beauty and skincare products.
See More: A List of Women-Owned Businesses to Support in Montclair
Bonus
The Hudson Kitchen | 9 Basin Drive, Suite #150, Kearny
Hudson Kitchen is a 24/7 commercial kitchen and storage facility, providing services such as food truck commissary and food business education. Founder and CEO of Hudson Kitchen, Djenaba Johnson-Jones, provides the Hudson County community with the resources and support necessary to start and scale a profitable food business. Click here to learn more, and click here for a feature on Djenaba.
Scarlett Blooms | 26 South Livingston Avenue, Livingston
This florist and wellness shop is located in Livingston but delivers to the Jersey City area. At this shop, customers can find all kinds of plants, sympathy baskets, gifts, and themed collections. This business can also provide floral arrangements for weddings.
TheKWGroup | Weehawken
TheKWGroup provides vendor services for the State of New York. The company teaches QuickBooks, business and program startups, and directional advice on advancing, successfully growing, and taking the business to the next level. Karen White, the founder, is also an accountant and a QuickBooks Solution Provider.
Looking for more businesses to support? Here are more throughout NJ and NY, as well as this list of NJ resources here.
