The Hoboken Girl Team 
It wouldn’t be a New Jersey summer without a weekly (or even nightly!) ice cream stop. In Hoboken and Jersey City, residents have numerous shops to satisfy their creamy cravings. And now, a popular ice cream chain will officially be added to the roster of local spots. Opening on July 30th, 2025 is Van Leeuwen, an ice cream franchise renowned for its distinctive flavors and vegan options, located in the former Glosslab space at 537 Washington Street. Read on for what to know about Van Leeuwen opening in Hoboken, New Jersey.
The Details
Since early 2021, Van Leeuwen has expanded all across Northern New Jersey over the past couple of years, with its first Garden State outpost being in East Rutherford (inside the American Dream Mall). Now, the business can be found at 347 Grove Street in Jersey City, 35 Main Street in Millburn, and 537 Washington Street in Hoboken, starting July 30th, 2025.
^ the Jersey City location
Marking Van Leeuwen’s fourth New Jersey locale, the Washington Street storefront will serve $1 scoops from 11AM to 1PM on July 30th in honor of its grand opening.
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Van Leeuwen joins an elite list of ice cream spots on Hoboken’s Washington Street, including Mexican ice cream shop Morelia Paletas at 932 Washington Street, Jun’s Macaron Gelato at 410 Washington Street, and Maroons Creamery at 1122 Washington Street.
The Menu
The menu at this ice cream spot features truly unique flavors, such as Honeycomb, Earl Grey Tea, Sicilian Pistachio, Marionberry Cheesecake, Buttermilk Berry Cornbread, Malted Cookie Dough Shake, and the newest addition: Dreamsicle. A take on the orange and vanilla ice cream classic, this flavor was created by country artist Maren Morris and inspired by her recent album titled (you guessed it) “Dreamsicle.”
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Van Leeuwen is also known for its vegan products, which come in three different vegan bases: coconut milk, oat milk, and cashew milk. Packaged in aesthetic pastel containers, the flavors include Vegan Chocolate Chip Cookie Dough, Vegan Strawberry Shortcake, Vegan Churros + Fudge, and more.
While Van Leeuwen is a Northeastern-born brand, its frozen treats are available in grocery stores nationwide.
Behind Van Leeuwen
Founded by brothers Pete and Ben Van Leeuwen and Laura O’Neil, Van Leeuwen Ice Cream began in NYC as a food truck. The business drew inspiration from the founders’ classic frozen treats of childhood. Since 2008, the brand has operated on the mission of providing exceptional flavors made with high-quality ingredients.
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