Danielle Farina 
A new player has entered the Hoboken food scene with a soft opening on Friday, December 5th. Back in October, The Hoboken Girl received exclusive intel that a new concept called Viv + Jules would be taking over the former Stewed Cow space — and the restaurant and bar officially opened up shop. With Chef Cliff Crooks at the helm, Viv + Jules is bringing shareable plates, some large-format dishes, and craft cocktails to 400 Adams Street. Keep reading to learn more about Hoboken’s newest restaurant, Viv + Jules, soft open in Hoboken now.
The Backstory
In June 2025, Stewed Cow announced via Instagram that it would be permanently closing its doors, making way for a new food-forward concept at 400 Adams. The space was previously known for its dog-friendliness, outdoor dining, beer, and Texas-themed menu — but longtime locals remember the location as Gaslight, a brunch favorite at the time.
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Stewed Cow’s closing announcement hinted at something new from a familiar team, sharing that the owners of City Bistro and Johnny Pepperoni would be taking it over with Chef Cliff Crooks of Food Network‘s Chef Bootcamp. In the fall, owner John Avoletta confirmed to HG that the plans were in motion and the project would be called Viv + Jules.
Soft Opening on 12/5
Fast forward to December, and Viv + Jules American Brasserie is ready to make its debut. Signage is officially up, and the restaurant will be soft-opened on Friday, December 5th, with a limited menu.
John shared with HG that the new concept “encompass[es] adult dining with a global menu.” The menu will consist of shareable plates, some large-format dishes, and craft cocktails.
Viv + Jules is open Friday – Sunday from 5PM – 10PM for the soft opening. Walk-ins are allowed, but Viv + Jules is also accepting reservations for the soft opening. In the coming weeks, the restaurant will extend its menu offerings and hours of operation.
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