The Hoboken Girl Team 
Get ready to welcome another ice cream shop to the Mile Square. NYC-based Van Leeuwen Ice Cream is getting ready to open its second Hudson County location — this time on Washington Street in Hoboken. The newest storefront will be located at 537 Washington Street, in the former Glosslab space. As of July 2025, the ice cream spot is making more moves towards opening and freezers are installed. Van Leeuwen opened its first Hudson County store in Jersey City in August 2024 and serves up a variety of frozen treats. Read on for what we know so far about Van Leeuwen Ice Cream’s arrival in Hoboken, New Jersey.
Photo Credit: @whatninaate
The Upcoming Hoboken Location
On Wednesday, November 20th, 2024 The Hoboken Girl received a tip from a reader suggesting that Van Leeuwen might be coming to Hoboken. A brief trip to the ice cream chain’s website confirmed the rumors: per the site, Van Leeuwen is coming to 537 Washington Street, the former Glosslab location (which announced its closure for the “foreseeable future” back in November 2023).
Photo Credit: Van Leeuwen’s website
In May 2025, Van Leeuwen signage officially went up at the former Glosslab location, indicating that the ice cream shop is “coming soon” (though when soon wasn’t exactly specified).
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In July 2025, Van Leeuwen is making even more steps towards opening as freezers have been installed in the space.
Van Leeuwen has two other locations in New Jersey — this will mark its second in Hudson County. The Jersey City storefront opened this summer at 347 Grove Street, and there’s also another outpost at the American Dream Mall in East Rutherford.
Behind Van Leeuwen
Van Leeuwen Ice Cream of New York City was founded as a food truck in 2008. The brand is famously known for its artisanal ice cream made with high-quality ingredients. The brand was founded by brothers Pete and Ben Van Leeuwen and Laura O’Neil. Ben was inspired by the classic frozen treats of childhood, as he worked for several summers on an ice cream truck. The brand was founded on the premise of making really good flavors with high-quality ingredients.
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In addition to the creamy classics, fans also like Van Leeuwen for its vegan products. As any vegan or vegetarian will attest, the imitations are often a disappointment compared to the original. However, Van Leeuwen has several vegan options and three different vegan bases: coconut milk, oat milk, and cashew milk. The vegan selections are a smaller portion of the menu than the conventional choices, but the flavors are no less interesting. Flavors like vegan cookies and cream caramel swirl and vegan strawberry shortcake mean that vegans and vegetarians aren’t shut out of the frozen fun. There are even vegan ice cream sandwiches available in different flavors.
With its variety of unique flavors from Honeycomb, Earl Grey Tea, and Vegan Cookie Crumble, Van Leeuwen has made a name for itself in the world of gourmet frozen desserts. The simple aesthetic of the brand’s tubs in the freezer section of the grocery store doesn’t give anything away about what creative concoctions lie inside. The first storefront opened in Brooklyn, and now there are stores across the United States. The frozen treats can also be found in grocery stores nationwide, and are available for shipping nationwide.
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Van Leeuwen will join an elite list of ice cream spots on Hoboken’s Washington Street. Mexcian ice cream shop Morelia Paletas is at 932 Washington Street, while Jun’s Macaron Gelato is located at 410 Washington Street. Newer to the scene is Maroons Creamery, which opened its Hoboken outpost at 1122 Washington Street earlier this year.
This post will be updated as more details come out surrounding Van Leeuwen’s arrival in the Mile Square. For now, follow @thehobokengirl on Instagram + TikTok to stay in the know with all of the Hoboken + Jersey City news, and sign up for our newsletter that shares all of our top stories to your inbox here.
